The food
Four recipes. One mill. No nonsense.
Every recipe is a complete, balanced dry food made for us by a family mill in Yorkshire. We don't own a factory and we don't pretend to. What we do is pick the recipe, set the portion and turn up with it.
Canny Chicken
Chicken & rice · adult
Our everyday recipe. Chicken as the first ingredient, rice for slow energy, no artificial colours or flavours. The one most adult dogs go on.
Gentle Lamb
Lamb & sweet potato · sensitive · grain-free
For itchy skin, sensitive stomachs and dogs that don't do well on chicken. Lamb as a single animal protein, sweet potato instead of grain. The recipe that wins over fussy eaters.
Little 'Un
Puppy · chicken & rice
Higher protein and fat for growing dogs, smaller kibble for smaller mouths. We re-run the portion every month as they grow — automatically.
Wise Owld
Senior & light · chicken & rice
Fewer calories, joint support, same taste. For dogs past seven (five for the big breeds) and anyone carrying a bit extra.
Switching food without the upset
Days 1–3: a quarter new, three-quarters old. Days 4–6: half and half. Day 7: all in. If there's any looseness, hold at half-and-half for a few more days. Fussy? The lamb usually does it. Still no? Tell us and we refund the bag.
Composition and analytical constituents are printed on every bag and shown under each product in the shop. Complete pet food for dogs. Made in the UK.